Pricing Tier Builder

Overview

A pricing tier builder is a planning canvas for SaaS, membership, and subscription pricing pages. Most software companies sell two to five plans laid out side-by-side, with each column listing a name, a headline price, a positioning tagline, and a checklist of included features. The visual structure does the persuasion: anchoring the most expensive plan first, highlighting the "recommended" middle plan, and providing a free or starter tier as the on-ramp.

This tool generates the comparison table as HTML, JSON, or Markdown, so it can drop into a landing page, a Notion doc, an internal pricing review, or an API spec. The job is mechanical — copy-paste from a spreadsheet, label the recommended column, generate clean output — but it removes a meaningful amount of friction during the iterative tier design phase, when product, marketing, and finance are usually pulling on the same draft.

How it works

The builder takes between two and five columns. Each column accepts a tier name, a price (with currency and period), a one-line positioning sentence, and an ordered list of features. Features that exist in some tiers but not others render as a check or dash in each column. The output formatters handle three targets: HTML produces a responsive grid with semantic classes ready to style; Markdown produces a pipe-delimited table that renders on GitHub and most documentation sites; JSON produces a structured object with each tier's fields, ready to feed a static-site generator or pricing API.

Examples

• A typical SaaS three-tier: Starter $0/mo, Pro $29/mo, Business $99/mo with seven features and the Pro tier flagged as recommended. The output renders the Pro column with a "Most Popular" badge.
• A two-tier consumer app: Free and Plus $4.99/mo, with three features each — straight side-by-side checklist.
• A five-tier enterprise progression: Free, Team, Business, Enterprise, Custom — each unlocking more seats, integrations, and SSO/SOC2 features. The fifth column has price "Contact us" instead of a number.
• A yearly-billed tier with a "$290/year (save 17%)" caption that the builder treats as price metadata, not as a feature row.

FAQ

How many tiers should I have?
Three is the most common because it activates the decoy effect — the middle plan becomes the obvious choice. Two works for products with one clear premium feature. Four or five tend to confuse buyers.

Should the prices end in 9?
Charm pricing works at consumer-app scale ($9.99, $19) but B2B buyers tend to round-number; many SaaS products use clean increments ($29, $99, $299).

Where should the "recommended" badge go?
Usually on the middle tier or the one with the highest contribution margin. Test it.

Can I export to a different design system?
The JSON output is the cleanest hand-off — feed it into your component library so design stays consistent.

How often should I revise tiers?
Most companies revisit pricing every 6–12 months and adjust at major releases.

Try Pricing Tier Builder